They say that gifting is an art. Anyone can put together a few things and call it a “gift.” But true gifting? It goes beyond packaging, price, and colours. It is about thought and intention. About remembering someone’s favourite colour. Or something they casually said they wanted months ago.

In India, the online gifting market size was valued at USD 309.60 million in 2025. By 2034, it is projected to climb to USD 406.51 million, growing at a CAGR of 3.07%. In this million-dollar industry, Pratikkshha Chhallani from Sambhajinagar (formerly Aurangabad) in Maharashtra saw a gap.

“Numerous brands are into gifting and packaging. But thoughtful integration? A design-to-delivery level of detail? I thought that was missing. I am a serial gifter myself; there’s nothing I like more than being truly involved in the process of building a present from scratch. We started our brand to bring non-mechanical curation to gifting and help people really get creative with their presents,” Pratikkshha Chhallani, co-founder of The Balloon Company, tells Startup Pedia in an exclusive interview. Founded in 2020, The Balloon Company is a Sambhajinagar-based gifting company that is operated by Pratikkshha and her sister-in-law, Charvi Kothari. It is a 100% Instagram-led brand that operates in the spaces of corporate gifting, trousseau packing, bulk gifting, festive and wedding gifting, personalized gifting, and event planning.

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Currently 28 years old, Pratikkshha Chhallani hails from Sambhajinagar in Maharashtra. She graduated in Retail and Exhibition Design from the MIT Institute of Design. During college, she started working with Elephant Design, one of India’s pioneering design companies.

“I have been involved in various high-level projects like curating the India House Pavilion for the Tokyo Olympics and putting together an experiential factory show for Coca-Cola. It was an incredible journey,” she says. In 2020, she resigned from her job and took up graphic design in a freelance setup.

“I am an innovator and curator by nature. Entrepreneurship comes from within for people like us. I genuinely don’t like routine. Instead, give me 100% ownership and I will thrive,” Pratikkshha Chhallani laughs.